On the weekend, Shu comfortably woke up naturally, in the nature of the suburbs at noon, there, the high-quality tent and camping equipment, food drinks, etc. are ready, what you need to do is to sit down and enjoy leisure Time, and friends are full of feet, come and take a happy mood, and now take a happy mood … Today, the exquisite camping has become a new hotspot around the surrounding tour, including the night campaign is a hot choice.
In fact, whether it is overnight or not night, comfortable, easy, leisure has become such a fine camping experience, winning a lot of people’s favorite. However, the night camping subverts the traditional exquisite experience, "90" Xiao Hui loved the night’s camping activity, and the backpack in everyone’s impression, bringing a tent to the wild camping, the camping of Xiahui Experience obvious A lot of exquisite.
Not only is a special organizer responsible for laying a camping site, all equipment, food does not need her, just replace the clothes you like, make a makeup, bring a beautiful mood to go to this camping. If necessary, the organizers will arrange specialized photographers to provide professional camera services.
"I have always wanted to experience the tent, but the experience in the wild sleep tent is obviously not suitable for me, and now this exquisite campaign experience is just in line with my needs, which can always touch nature, will not very hard, about two Three hundred yuan once, on the weekend for a long time, there is a camping experience.
"In other words, in the name of the camping, it will be more in line with the spirit of exquisite camping, more refined than the traditional camping experience, and have fun, good-looking, good shot, and comfortable experience.
A Ken, who had participated in the exquisite camping group of the company, told reporters that now, the company will basically consider the surrounding, mountaineering, hiking, hot springs, and rural tour, etc. He is surprised by a small exquisite camping group.
The department handed the event to the company’s camping company, and a group of self-driving, tasting the local farmhouse after the local farmhouse came to the designated place, and he had already read the tent and dining table food, etc., and some people organized various kinds. Group game.
In the evening, everyone enjoyed the improvity performance while enjoying the food, colleagues were very high, and the relaxed camping experience was full. Although the exquisite campaign like this is flexible because of the time, it does not need to consider the comfort of accommodation, and the exquisite camping of overnight is still the heart of the deep camping lovers. Today, with more and more camps in the surrounding fidel destination, the depth experience of well-equipped camps is also getting more and more popular, coupled with RV, wild luxury villas and other rooms in these camping camps, let this class The surrounding camping experience is more diverse.
Reason: Why is the exquisite camping so fire? Unlike the camping in the traditional impression, the exquisite camping in the beginning of last year has appeared in many trend of the taste, and suddenly, it has become a popular tone of the hot gates in the past two years, a large number of exquisite camping equipment brands, product suppliers, service organization companies Shut up, constantly "copy" the new experience of exquisite camping for the people who want to have a taste. In fact, outdoor camping is not unfamiliar for many people, but from the exquisite camping of last year, it has played a new pattern.
The concept of exquisite camping originated from Europe and America, English is Glamping, from "Glamorous" and "Camping" and "camping", Chinese translation as exquisite camping, style camping, etc. From Camping to Glamorous, its kernel is camping, but emphasizes its "charm" show, remove the adventure and the elements of the outdoor experience. The direct reflection of the charm is "high-quality", a good-looking white tent, retro chandelier, high quality outdoor table and chair, barbecue, coffee machine, and beautiful vases and ornaments embellishment, just a good photo.
Today, open social network platforms, enter "exquisite camping", you can see "model" uploaded by many netizens bloggers, no one is not online. In addition, in now, people are more refined to high quality leisure needs, and the charm of exquisite camping is also reflected in "comfortable". Don’t worry hard, whether infrastructure or software is equipped, there is exquisite taste, and even tents You can also equip air conditioning, even in the hot weather, you can comfort the air conditioner in the tent. In 2020, it is called "camping first year" by many industries, and the media consultation data shows that China’s open market scale increased from 7.71 billion yuan to 29.9 billion yuan, and it is expected to grow in 2022. More than 18.6%, the market size reached 35.46 billion yuan, in this regard, the Medical Advisory Analyst believes that the market size of camping camps has been driven by overall tourism market and the increase in demand for experience in experience, expects to return Will grow. There is data show that the experience of exquisite camping in the past year has increased the increase in the entire camping market, and the number of people experienced the total number of camping people.
Who is playing delicate camping? "90" "95" is a major consumer group "" young, parent-child family, company built is the main experience crowd of exquisite camping. "The person in charge of the" La Bin Uncle "told reporters to play exquisite The camping crowd is nothing more than these three types of people, and the most prominent demand on them is "social attribute." "90" "95" is the main consumption crowd of exquisite camping. They like exquisite camping this kind of experience. In addition to getting close to nature, enjoying it, as a fresh social way, to show young Consumers’ colorful life. A "2021Z Generation Camping Social White Paper" released by Taobao is shown that young people with hobby camping have embodied some of the very personal characteristics, camping socially is one of their main appeals, can be close to camping. Natural ways, communication in a pressureless environment.
Compared with young people’s favorite script, the camping is not limited to the game mechanism, and any topic can open a hot chat, and the script kill and the room escape must focus on the game itself, so camping travel High quality social relationships are easier to establish high quality social relationships. In addition, this report also shows that 82% of the "95" users in the love camping have chosen at least one skill, there is a meal, skateboard, play music, riding, fishing, etc., a variety of skills. It also means that there is more common topics of "95" after the love of love, which is easy to deepen each other’s relationship.
The new profession and other new professionals such as the surrounding tourist pumes have become the mainstream of travel in the surrounding, and the style camping has become a new gameplay of the surrounding trend.
Zhao Huan, chief of the Gorgeous Adviser Group, said that in the case of the 2020 restaurant business, the camping service earnings 10 million yuan, it can be seen that the subdivision is preparing for the market after the epidemic.
"This year, the development of self-driving tour and surrounding tour, let the camping development coincide.
"Zhao Huan said that the quality of the camping depends on the level of experience. This is the performance of the" experience economy ". Experience the economy is the way of customer demand and experience, and its service and product relationship has reversed. In the economic economy, the direction of the main research is not to provide products, but to provide a stage, allowing experience elements to rely on products and services, allowing the experience of memory for a long time, in the brain of consumers. In addition, huge market demand is promoted This industry is new and new, also gave birth to new professionals such as exquisite camping suppliers, exquisite camping planners.
As early as 2013, "La Bin Uncle" as a friend who loves outdoors is involved in the camping field, but from last year, it is premonstated to the trend of exquisite camping. He launched a team in the province but night and overnight and other exquisite camping. service items.
"There are many surrounding games that can expand in exquisite camping. For example, in combination with outdoor resources, you can play kayaks, skates, rock climbing, hiking, climbing, and can also develop research in the parent-child tour, such as such a class can be carried out, but truly do it. It is an innovation, such as the experience of cultural integration into the exquisite camping experience. "For example, in such a way to the Cantonese Tea Tower in the Lingnan Style Scenic Spot, he put the steamer of the Cantonese reflection on the small cart in the tea house. Exquisite camping guests offer special food experience, as well as setting bookshelf at camping, create a reading angle, etc., there is also an activity. For example, the music sent to the form of a young man, can introduce the experience.
(Chen Weiwei).
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